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Colorful – Inclusive Product Design

Originally Posted on September 15, 2020
Last Update on September 16, 2020
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Business idea: Colorful – Inclusive Product Design.

Google embarrassed itself by labeling black people as gorillas with Google Photos search. [1]

On the other hand, IBM made billion-dollars by making its products more accessible, and Pinterest gains positive feedback from users by offering a skin-tone search. [2] [3]

When you develop a product to a broader audience, you must consider looking at products from various perspectives.

But doing so requires a cost – sometimes too expensive for small businesses. Colorful offers a guideline and feedback to make your products inclusive.

Enter your target users on the site, and Colorful immediately assigns a specific group of people to review your products.

They point out issues products are having like the Google’s example, at pre-launch. Colorful charges companies on a per-feedback basis.

Optionally, Colorful gives feedback on company’s marketing strategies too, you need different distribution channels for different people.

Building inclusive products is challenging even for companies like Google – Colorful democratizes the process by offering a unique solution.

[1] https://www.wired.com/story/when-it-comes-to-gorillas-google-photos-remains-blind/ 

[2] https://hbr.org/2004/09/diversity-as-strategy

[3] https://www.theverge.com/2020/8/11/21363111/pinterest-skin-tone-search-feature-expands-improve-machine-visionrelevane 

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