Originally Posted on August 17, 2020
Last Update on September 1, 2020
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Have you ever been stuck in the middle of nowhere while running a project? You try to analyze the root cause. You think about the issue practically. But no clue how to move forward with logical thinking. Lateral is the tool to solve this.

It’s a random idea generator for projects you’re working on. Enter keywords like “B2B sales,” “angry customers,” “recruiting remotely,” and it suggests a random solution for you. Inspired by Edward de Bono’s “lateral thinking,” Lateral helps you develop an out-of-the-box idea.

The creator of the Nintendo Game Boy, Gunpei Yokoi, didn’t try to pursue new technologies. He instead followed lateral thinking, gathering widely available technologies and assembling them as a new product. He called the process “Lateral Thinking with Withered Technology.”

Like coming up with Game Boy, innovation happens when you approach things in a different way. Lateral breaks your fixed thought-process by bringing randomness and sparks inspiration.


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