Locally – Store Reviews You Can Trust

Originally Posted on August 27, 2020
Last Update on September 5, 2020
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Business idea: Locally – Store Reviews You Can Trust.

With the explosive penetration of smartphones, more and more people make purchasing decisions on the go. Google’s research shows that 88% of people who conduct a local search on their smartphone visit a related store within a week. [1]

However, finding a review you can trust is still challenging. Paid & fake reviews are everywhere. It’s pretty common going to high-rated restaurants and getting disappointed. How can we solve this? Meet Locally.

Locally is a hyperlocal review site: it’s a combination of local reputation management like BrightLocal / Moz Local and address-verified community sites like Netxdoor. On the site, only verified users who actually live nearby can review stores. 

The business model is unique.

Locally offers store owners a free tool to manage reputations on Google My Business and similar sites.

As a paid service, users can request neighbors to leave a review: they’d pay because verified local reviews lead to a higher conversion rate.

Locally then collects reviews by paying a small fee to the locals (it could also collect reviews organically).

As a result, Locally can build a review site even the local people could trust. Once the site gets more traffic, it can run ads to make additional revenue streams.



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