Categories

Locally – Store Reviews You Can Trust

Originally Posted on August 27, 2020
Last Update on September 5, 2020
Products We LoveAD

Backlog: The best way to manage your projects. Wiki, tasks, files all in one place. This is like taking good parts of JIRA and Trello, combined into one tool. You can start for free.

Square: You might have already used Square before – but the company offers a wide range of payment solutions to get your business off the ground, from card payment to invoice to ecommerce.

Business idea: Locally – Store Reviews You Can Trust.

With the explosive penetration of smartphones, more and more people make purchasing decisions on the go. Google’s research shows that 88% of people who conduct a local search on their smartphone visit a related store within a week. [1]

However, finding a review you can trust is still challenging. Paid & fake reviews are everywhere. It’s pretty common going to high-rated restaurants and getting disappointed. How can we solve this? Meet Locally.

Locally is a hyperlocal review site: it’s a combination of local reputation management like BrightLocal / Moz Local and address-verified community sites like Netxdoor. On the site, only verified users who actually live nearby can review stores. 

The business model is unique.

Locally offers store owners a free tool to manage reputations on Google My Business and similar sites.

As a paid service, users can request neighbors to leave a review: they’d pay because verified local reviews lead to a higher conversion rate.

Locally then collects reviews by paying a small fee to the locals (it could also collect reviews organically).

As a result, Locally can build a review site even the local people could trust. Once the site gets more traffic, it can run ads to make additional revenue streams.

[1] https://www.google.com/amp/s/www.thinkwithgoogle.com/data/local-search-to-store-visit-statistics/amp/

Enjoyed?

If you thought the content is useful, consider buying us a coffee or getting our books!

If you want more content like this, use the search, subscribe to our Newsletter, or follow us on Twitter.

If you have any questions or feedback, let us know so we can improve the content.

If you’d like to share this content with your friends, use the links below.