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Business idea: WhoMadeThis – Transparent Supply Chain.
Have you ever wondered who made the foods you’re eating, clothes you’re wearing, products you’re using, and houses you’re living in?
You can look at these items’ tags to see basic information but not a detailed list of suppliers.
WhoMadeThis is a website that collects information about companies’ supply chains and makes them available and transparent so users can always check suppliers that producers work with.
It’s a lot more casual than the Bloomberg dashboard which is specialized for investors.
Why do we need this?
As a consumer, we want to know whether the producer works with companies of a bad reputation (e.g., Apple-Foxconn / Sweatshop).
As an investor, we want to get notified if there’s a disastrous event like an earthquake or a cyber attack at the suppliers.
It’d be beneficial for companies too. Making the supply chain transparent shows confidence and earns trust from consumers.
For instance, working with supplies that deeply care about environmental damage could attract millennials, etc.
In terms of monetization, it could get advertising revenue as online media but also earn income through matching vendors/factories (prospect suppliers) and companies looking for better pricing and quality.
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