Originally Posted on September 1, 2020
Last Update on September 8, 2020
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Business idea: Women’s Eye – Market Research by Women.

The American workforce saw a dramatic change in the last five decades. Over 70% of the workforce was composed of male – now it’s roughly 50%. [1]

Korn Ferry reports that women control over $20 trillion in global consumer spending every year & the majority of purchasing decisions. [2]

We’re seeing a massive transition of decision-making and purchasing powers, both in consumers and businesses. Today it’s a risk NOT to listen to women and revise your market research strategy accordingly. Meet Women’s Eye.

It offers market research tools such as surveys and feedback from females all around the world.

It specializes in women’s behaviors, so the report can be through and deeper than competitors: e.g. maternity leave, sexual harassment, shopping preference, etc.

Additionally, Women’s Eye can offer consulting services in sales/marketing, customer support, and other fields looking for female expertise.

Also it can grow internationally – in Asia now women hold 31% of management roles.

[1] https://www.bls.gov/opub/mlr/2002/05/art2full.pdf

[2] https://www.kornferry.com/insights/articles/women-purchase-managers-b2b-leadership 

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